The Costa Rican Foreign Trade Promotion Agency (PROCOMER) has intensified its efforts to attract foreign direct investment (FDI) by actively participating in four major international events. These included the Web Summit 2024 in Lisbon, Portugal, the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) in the Caribbean, the MEDICA trade fair in Düsseldorf, Germany, and SEMICON Europa in Munich, Germany.
Held from November 11 to 14, 2024, the events were part of a strategic initiative to position Costa Rica as an attractive destination for investments in four key sectors: information and communication technologies (ICT), tourism infrastructure, medical devices, and semiconductors.
Strengthening Costa Rica’s Global Presence
PROCOMER organized targeted meetings with potential investors and industry representatives at each event, accompanied by networking activities to showcase Costa Rica's business opportunities. The agency's proactive approach aimed to foster direct connections between Costa Rican businesses and international investors, while identifying and attracting potential leads.
“These events are vital for diversifying and positioning Costa Rica in the global market. Our participation strengthens the country's international presence and helps secure investment opportunities that will create high-quality jobs and enhance key sectors,” said Mónica Umaña, PROCOMER’s Investment Manager.
MEDICA Trade Fair
Costa Rica participated in MEDICA 2024, held from November 11 to 14 at Messe Düsseldorf, Germany. As one of the world's leading events for the life sciences and medical devices sector, MEDICA provided a platform for PROCOMER to engage with potential investors.
Costa Rica's participation included a dedicated booth for meetings with MedTech companies, further solidifying the country’s position as a hub for advanced manufacturing and medical technology.
The medical device sector in Costa Rica saw significant growth, with exports reaching $6.288 billion between January and September 2024—a 13% increase. Key exports included medical instruments like needles, catheters, and surgical devices.
Web Summit 2024
At Web Summit 2024 in Lisbon, Portugal, PROCOMER showcased Costa Rica’s strengths in advanced technology and services, emphasizing the country’s strong infrastructure and skilled workforce. As one of the largest and most influential events in the tech sector, Web Summit attracted tech leaders, startups, and investors, allowing Costa Rica to position itself as a prime destination for FDI in fields such as artificial intelligence, telecommunications, and digital development. The ICT and business services sector was a key driver for Costa Rica’s service export growth, contributing to 53% of total service exports in the first half of 2024.
Electronica and SEMICON Europa
From November 12 to 15, Costa Rica participated in Electronica and SEMICON Europa in Munich, Germany—two of the most important global events for the semiconductor and electronics sectors. PROCOMER’s participation focused on attracting investment in advanced manufacturing and microelectronics, reinforcing the country’s competitive position in the global semiconductor industry.
Caribbean Hotel Investment Conference & Operations Summit (CHICOS)
In Barbados, PROCOMER took part in the Caribbean Hotel Investment Conference & Operations Summit (CHICOS), a premier event for tourism investment. CHICOS brings together hospitality leaders and investors, offering a platform for Costa Rica to promote sustainable tourism and investment opportunities. The event highlighted Costa Rica as a unique destination that combines responsible tourism practices with high-value experiences for investors and visitors alike.
Costa Rica: A Strategic Investment Destination
PROCOMER's participation in these events underscores Costa Rica's commitment to diversifying its economy and attracting FDI in strategic sectors. The agency's efforts to promote the country’s strengths in ICT, tourism infrastructure, medical devices, and semiconductors aim to create new opportunities for international collaboration and long-term growth in these key industries.
Comments